You may have heard of Google Ads and Microsoft’s Bing Ads when it comes to paid search advertising. With the right strategies in place, both Google Ads and Bing Ads can help businesses increase their visibility online. However, if you’ve been relying solely on Google Ads for your campaigns, you might be missing out on the potential reach that Bing Ads offers.
By extending your Google Ads campaigns to Microsoft Bing Ads, you can significantly improve the reach of your campaigns and potentially get more customers for your business. This article will look at the easiest way to extend your Google Ads campaigns to Microsoft Bing Ads.
What Is The Difference Between Google Ads and Bing Ads?
Google Ads and Bing Ads are both online advertising platforms used to promote businesses in the search engine results pages (SERPs). Both platforms use a pay-per-click (PPC) model, meaning advertisers are only charged when someone clicks on their ads.
The main difference between Google Ads and Bing Ads is the reach. Google Ads has significantly more users than Bing Ads — accounting for approximately 75% of the global search engine market share. On the other hand, Bing Ads has much lower user numbers and accounts for only about 25% of searches worldwide.
The good news is that both Google Ads and Bing Ads have their own advantages that can help you increase visibility online. For example, Bing Ads often provides cheaper clicks than Google Ads. This means you can get more visibility for your budget when using Bing Ads.
Why Extend Your Google Ads Campaign To Microsoft Bing Ads?
By extending your Google Ads campaigns to Microsoft Bing Ads, you can significantly increase the reach of your campaigns and potentially get more customers for your business. Here are a few key benefits of extending your ads across multiple platforms:
Increase Visibility
By extending your Google Ads campaigns to Microsoft Bing Ads, you can significantly increase the reach of your ads. This means more people are exposed to your brand and products, increasing the chances of conversions.
Target Different Audiences
Google Ads and Bing Ads have different user demographics — each platform attracts a different type of user. By extending your campaigns to both platforms, you can target the right audience and increase your reach.
Better Control Your Budgets
You can get maximum visibility for your budget by running ads on two different platforms. While Google Ads often provides more clicks, it is usually more expensive than Bing Ads — so by running campaigns on both platforms, you can get the best of both worlds.
How To Extend Your Google Ads Campaign to Microsoft Bing Ads?
Extending your Google Ads campaigns to Microsoft Bing Ads is easy and straightforward. Here’s how you can do it in just a few steps:
Step 1 – Sign Up & Set Up Your Account
The first step is to sign up for a Bing Ads account. You can do this by visiting the Bing Ads website and following the instructions. Once your account is set up, you’ll be able to access the Bing Ads dashboard and start building your campaigns.
Step 2 – Link Your Google Ads Account To Your Bing Ads Account
Once your Bing Ads account is set up, you can link it to your Google Ads account. This will help you manage both accounts from a single dashboard and make measuring your campaigns’ performance easier.
Step 3 – Import Your Campaigns
Once your accounts are linked, you can easily import your existing Google Ads campaigns to Bing Ads. You can do this by selecting the “import from Google Ads” option in the Bing Ads dashboard. This will make it easy to quickly replicate your campaigns and start running them on both platforms.
Step 4 – Track & Optimize Your Campaigns
Once you have imported your campaigns, you’ll need to track and optimize them for performance. You can do this by using the Bing Ads dashboard to track results, such as clicks, impressions, costs, and conversions. This will help you identify areas where your campaigns need improvement so you can make changes to get the best possible results.
Conclusion
In conclusion, extending your Google Ads campaigns to Microsoft Bing Ads is an easy and highly effective strategy for broadening your online reach and maximizing your advertising efforts. By harnessing the power of both platforms, you tap into a diverse and extensive audience base, potentially reaching millions of potential customers. The seamless transition process, shared features, and simplified campaign import tools make this expansion straightforward. Whether you’re looking to increase brand visibility, boost conversions, or explore untapped markets, taking advantage of Bing Ads alongside Google Ads can provide you with a significant competitive edge in the digital advertising landscape. So, don’t miss out on this opportunity to supercharge your advertising efforts and achieve even greater success in the world of online marketing.