B2B Marketing Archives - Propellant Media Education

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When it comes to marketing, companies face multiple challenges, including remaining open to new ways of doing business. As times change, they must find “the sweet spot” between trying on new ideas for size and using tried-and-true strategies that keep…

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LinkedIn Advertising for quite some time was not the premier advertising platform for brands. The targeting capabilities were limited. The audience data was not as accurate. And most importantly, the results for leads, engagement, and sales were bleak for B2B…

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Are you looking for the best inbound marketing agency around? Inbound agencies tend to have one common interest. They’re all looking to increase their client’s leads and sales. Their approaches may differ, but there is an agency out there for…

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Investing in a franchise offers entrepreneurs a way to leverage the recognition of a trusted brand in a new business venture. These days, people have no shortage of franchises in which to start building a profitable business venture. When developing…

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Most businesses benefit from implementing proven lead generation strategies. Marketing agencies exist to develop methods that help their clients get more customers. The way to achieve sustainable results varies, but most providers use some form of ad or content marketing…

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There are dozens of types of marketing, but one that gets more than its share of attention is lead generation. Lead generation marketing companies are a bit different than others in the industry. They’re less “fuzzy” and much more prone…

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