Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
As an HVAC contractor, finding the right marketing companies to promote your products and services is essential for building your brand. Before you begin you...
We have companies that always want a more comprehensive overview of geofencing marketing for both agencies and companies. Below is one of our recorded webi...
Technology has allowed us to access the globe from the comfort of our armchairs. But it can also work on a hyperlocal level. Geofencing marketing makes use of modern technology to focus on a localized area only. Learn more about…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
As an HVAC contractor, finding the right marketing companies to promote your products and services is essential for building your brand. Before you begin you...
We have companies that always want a more comprehensive overview of geofencing marketing for both agencies and companies. Below is one of our recorded webi...
Geofencing is considered the new kid on the block when it comes to mobile advertising. Many people misperceive it as 1 mile radius targeting or even 1 block targeting. Facebook claims to have a radius targeting solution down to 1…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
As an HVAC contractor, finding the right marketing companies to promote your products and services is essential for building your brand. Before you begin you...
We have companies that always want a more comprehensive overview of geofencing marketing for both agencies and companies. Below is one of our recorded webi...
Curious about geofence marketing? As with any new system, this approach to marketing is generating a certain amount of confusion. So, let’s begin with a few definitions. What is geofencing, exactly? It’s the act of targeting certain digital devices based…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
As an HVAC contractor, finding the right marketing companies to promote your products and services is essential for building your brand. Before you begin you...
We have companies that always want a more comprehensive overview of geofencing marketing for both agencies and companies. Below is one of our recorded webi...
Did you know that digital marketing grows at a much faster rate nowadays? The total spending within the United States alone is at $94 billion. Search marketing makes up the majority, with companies spending around $42 billion. One of the most easily…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
As an HVAC contractor, finding the right marketing companies to promote your products and services is essential for building your brand. Before you begin you...
We have companies that always want a more comprehensive overview of geofencing marketing for both agencies and companies. Below is one of our recorded webi...
Geofencing is a location-based marketing strategy that involves gathering data inside predetermined zones. A zone is what we call a geofence, and it can either be a circle in shape, a square, or a polygon. But what is it for? This technology…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
As an HVAC contractor, finding the right marketing companies to promote your products and services is essential for building your brand. Before you begin you...
We have companies that always want a more comprehensive overview of geofencing marketing for both agencies and companies. Below is one of our recorded webi...
Who’d of imagined we’d have instant access to the World’s knowledge in the palm of our hands? This is the revolution that is smartphones. As one can expect, we soon found great use of the tool with our consumer habits.…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
As an HVAC contractor, finding the right marketing companies to promote your products and services is essential for building your brand. Before you begin you...
We have companies that always want a more comprehensive overview of geofencing marketing for both agencies and companies. Below is one of our recorded webi...
There is a standard misconception in the definition of proximity marketing geofencing and how it compares other forms of location based advertising such as beacon marketing technologies. Both have their benefits and particular uses that are vital to micro-targeting consumers…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
As an HVAC contractor, finding the right marketing companies to promote your products and services is essential for building your brand. Before you begin you...
We have companies that always want a more comprehensive overview of geofencing marketing for both agencies and companies. Below is one of our recorded webi...
Hello my medical and health care and pharmaceutical practices that are out there. My name is Justin Croxton. I’m one of the merging partners here at Propellant media. We’re a digital ad agency here in Atlanta Georgia and we…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
As an HVAC contractor, finding the right marketing companies to promote your products and services is essential for building your brand. Before you begin you...
We have companies that always want a more comprehensive overview of geofencing marketing for both agencies and companies. Below is one of our recorded webi...
This is Justin Croxton here again, one of the managing partners here at Propellant Media. I want to talk to you a little bit about some more geofencing, particularly, for auto dealerships, auto repair centers, everybody that happens to be…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
As an HVAC contractor, finding the right marketing companies to promote your products and services is essential for building your brand. Before you begin you...
We have companies that always want a more comprehensive overview of geofencing marketing for both agencies and companies. Below is one of our recorded webi...
Hello everyone this is Justin Croxton here again from Propellant Media, one of the managing partners. I know that a number of attorneys are always trying to find that competitive advantage, that thing that’s going to set you apart but…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
As an HVAC contractor, finding the right marketing companies to promote your products and services is essential for building your brand. Before you begin you...
We have companies that always want a more comprehensive overview of geofencing marketing for both agencies and companies. Below is one of our recorded webi...
My name is Justin Croxton, one of the managing partners here at Propellant Media. We’re a digital ad agency based out of Atlanta, Georgia. I want to talk to you a little bit about a technology that we’ve been utilizing…
Finding geofencing companies and geofencing advertising companies that can white label their geo-fencing services can be difficult. Some require you to hav...
The definition of geofencing is that a geofence is a virtual perimeter for a real-world geographic area. A geofence can be dynamically generated (as in a...
As SMB’s and corporations work to locate and adopt new digital advertising platforms, Over The Top TV (OTT Advertising) and Connected TV Advertising is...
Home repair contractors face a rapidly changing digital marketing landscape, and keeping up with the latest advertising tactics can be the key to success. In...
As an HVAC contractor, finding the right marketing companies to promote your products and services is essential for building your brand. Before you begin you...
We have companies that always want a more comprehensive overview of geofencing marketing for both agencies and companies. Below is one of our recorded webi...
This is Justin Croxton here Propellant Media, one of the managing partners here at the agency, and I thought it would be appropriate to show everyone, give everyone a little bit of a demo on exactly what is geofencing advertising…
This local university has a multi-million dollar marketing budget across their undergraduate and graduate programs. Between the many competitors they have to face including prominent Georgia and Southeast Universities attracting new applicants and students has not been an easy task. That in addition to the low brand recognition for the university, they have been slowly growing their presence, but needed new innovative tactics to help them reach the student profile that could thrive as students at their school as well as graduates. That’s when they reached out to Propellant Media for guidance.
The Solution We Implemented
Our original statement of work included OTT/CTV Advertising and Streaming Radio/Spotify campaigns for undergraduate brand. But as we continued to work together, they soon learned that our passion and partnership mattered just as much as the results. It showed in our communication, our execution of campaigns, and bringing fresh ideas based on our prior experience with other colleges and universities we worked with.
Nine (9) Months into our client management approach, and supported by strong results, the University was proactively convinced to dramatically increase our SOW to include
Geofencing SAT & ACT locations as well as moments when the admissions team is visits certain recruitment events in the southeast
Full Funnel Google Ads campaign centered around brand & non brand keywords
Paid Social (LinkedIn & Facebook/Instagram) lead generation campaign
Focus on retargeting leads with urgency language to get them to convert into true applicants
Now handling their marketing plans for the Biz School and Multiple Grad Programs
Implementing a Full Funnel attribution model and tying advertising data to applicant and CRM data
All vital digital channels Google Adwords, Bing Ads, YouTube, Programmatic Display, lookalike modeling, CRM targeting, OTT/CTV, Pandora/Spotify, Twitch, LinkedIn, Facebook/Instagram
Results Of The Campaign
As we launched and took over the majority of the campaigns, we helped the client lower their cost per student lead which continued to hover at $10 – $20/student for their undergraduate institution. Our highest peak of lead flow has grown to 2,800 leads per month.
And for the graduate programs, we helped decrease the cost per lead went from $1,100 to $250, thus filling up each department across all the grad programs at the University. We currently manage over 25 graduate programs each with their own set of strategies.
We have been a partner with the institution for over 3 years and counting.
The University was featured in several publications highlighting the roughly 20% year over year growth despite COVID-19 and the expected increase in competition due to it.
A regional senior care living facility with a good reputation was struggling to find new ways to gain the proper brand exposure through advertising efforts. They were already doing Google Ads, SEO, and even TV Advertising in the local communities. They knew there needed to be a more direct approach to reaching loved ones or senior ready to physically transition into a senior care community. After learning about geofencing marketing, they requested our team at Propellant Media put together a comprehensive digital game plan that would help them drive walk in foot traffic, inquiries and tours of their facilities.
The Solution We Implemented
From the 4 plus senior care living locations we initially focused on driving foot traffic to, we thought a full funnel programmatic advertising plan was prudent to give all tactic added support:
Geofencing Marketing – We created a geofencing campaign targeting ER’s, hospitals, other competitor senior care facilities, and other core locations that became a natural transition point for seniors needing assisted living care. We targeted over 25 – 30 locations per each individual senior care facility.
Keyword Contextual/Search Retargeting – We utilized popular keywords such as senior living, senior care, and senior care near me to reach people across the internet that showed intent. We even utilized many of the top performing keywords the client furnished from their existing Google Ads campaigns and SEO work to ensure we gave it full coverage.
Site Retargeting – The site retargeting included a strategy that was centered on display ads, OTT Advertising and pre roll video. This full funnel strategy also allowed us to engage senior care audiences knowing they would be more engaged with video in comparison to display ads.
Conversion Zone Tracking – In order to measure conversion, we placed a view through conversion pixel on the client’s website in order to measure people who saw the ads and then came to the client’s website or converted on a particular page. But more importantly, we measured people who saw the ads and came to the client’s physical location. This is how we’re able to show attribution across Geofencing Marketing campaigns.
ur team was also able to implement our conversion zone tracking, enabling us to measure those who have either clicked or seen the display ads from those who walked inside of our geofencing targets, and measure those who came back to the assisted living facilities.
The Campaign Results
Over the first few months of the campaign, the results have been both powerful and encouraging to our team. Our team found a minimum of 60 tours/walk-ins attributed to the geofencing marketing campaign we ran in driving brand awareness and walk-in’s to their facilities. And that was over a 30 day period. As we continue the campaign for this client, we will naturally see a reduction in cost per visit.
A hotel property in a popular tourist destination city was looking to increase awareness among their relevant audience and drive up their programmatic advertising performance. They also wanted to focus on supporting their restaurant and dining locations at their hotel and resort as it was lacking in brand awareness and walk-in traffic due to the competition in the area. They enlisted the help of our team to precisely target consumers interested in travel to their location.
The Solution We Implemented
Travel is a very unique area. Given the high competition and number of options available for travelers, we had to implemented a very defined strategy for each tactic because we had 2 objectives: improve brand awareness and target travelers who could show interest in their hotel; and secondly drive restaurant/dining traffic to local travelers.
Our team developed a comprehensive strategy of search retargeting at the keyword level, site retargeting and mobile geo-optimization.
Keyword Contextual/Search Retargeting: Instead of targeting an entire country, we focused on keyword contextual and search retargeting based keywords for people looking for hotels in the key city. So hotels in miami was a sample keyword we leveraged knowing we were getting our ads in front of those individuals expressing interest in hotel properties in miami.
Site Retargeting: We decided to tap into multiple DSP’s (not only 1), in order to expand our site retargeting efforts. This gave us even more air cover and further supported their Google Ads, Facebook Ads, and other omnichannel advertising efforts.
Geofencing Marketing: We were quick to explain to the client that using this tactic to attract travelers to the hotel would not be wise because there were not great practices in identifying people around the country based on their physical activities that would tell us they are firmly interested in booking travel. That’s where search and keyword contextual came in. Instead, we used geofencing to impact their restaurant and dining options that were available. We geofenced nearby restaurant competitors, other competitors hotels, and local beaches. We served creative ads that were promotional in nature and got people thinking about other local dining options at the hotel.
With quick learning from the campaign launch, our team and our multivariate algorithms optimized keywords, blacklisted specific domains to more precisely target customers, and adjusted the frequency cap and pacing to maximize budget. We also shifted budget to higher performing areas and swapped creative to keep the advertisements relevant through changing seasons.
The Results
Through multiple tactics and optimizations, our team achieved a CTR of .33%, more than tripling the client’s goal of reaching the industry average CTR of .08 – .1%. In addition, we leveraged conversion zone tracking to measure those who saw the geofencing marketing ads and then came to the hotel to dine or other reasons. Over the course of 3 months, we measured over 198 walk-in conversions. Of that, 11 people clicked on the ads and the rest saw the ads and came to the hotel, letting our team know there was strong influence from the geofencing marketing campaign.
