Leaders In Higher Education Marketing
Experts In Omni-Channel Media
Stewards Of Student Data Targeting

With our geofencing marketing solution, we can geofence all the way to the contours of buildings, retailers, competitor locations, and other precise areas and reach those based on their intent to buy or other demographic details. And with our conversion zone tracking, we will measure those who saw or clicked on your ads and then came into your brick and mortar location…so we’re attributing an ROI from your online marketing to your offline conversions.

We would combine lower funnel tactics including Geofencing Marketing, Paid Search, Paid Social, Site Retargeting, and Search Retargeting to reach those we know are in-market right now for your products and services. With our tracking capabilities, we would measure phone calls, appointments set, form submissions, email sends, and even chat engagements via your website so we’re able to assign proper attribution and optimize to the channels and sub-tactics bearing the most fruit for you.

Depending on the industry, we would take our client’s data file on their best customers and build look-alike models across their data set including our programmatic exchanges, Facebook & Instagram, CRM Retargeting through our multiple programmatic exchanges, and even leverage geofencing marketing for those brick and mortar location who want to retarget those people who visit their locations. Based on this, we would create models to find more converting customers like them.

With our addressable geofencing solution, we can either ingest of a list of addresses or curate an audience based on demographic and psychographic variables and only reach those at the household level…better than zip code targeting and better than neighborhood targeting. And we’ll be able to measure both online and offline conversions to assign proper attribution to your campaigns.

Have a TV & Radio budget, but getting tired of not knowing if it’s driving walk-ins to your location or online conversions? With our OTT/CTV Advertising and Programmatic Audio campaigns, we can hyper target the people most likely to become a customer and measure both online and offline conversions and leverage our audience curation tool to reach the perfect audience segments.

We would couple the same address list you’re using for your direct mail, and reach those same users a week before and a week after the mail drop with our addressable geofencing solution.  We would then layer static banner advertising, pre-roll video, and/or OTT Advertising to those same consumers who receive the direct mailers.

Due to COVID-19, many events and conferences have been canceled, but the ones that are live, we can geofence those events, capture that audience, and retarget them for a period of time.  In addition, we can geofence past events, collect those same mobile device ID’s and retarget them for a period of time as well.

We utilize pop ups and chat bots to engage with our website visits and improve our lead flow. We have literally tripled our leads when we implemented these best practices for ourselves, as well as clients we engage with. See how we partner with HubSpot and leverage conversion rate optimization to improve our lead flow.