White Label Partner Webinar (Gaining Sales Momentum) – April 27th, 2022
Propellant Media believes business development and sales for our white label partners are critical to gaining momentum and landing prospects who want to utilize geofencing marketing, ott advertising, and other digital solutions. In this webinar, we covered:
- Discuss New Business Development Process For White Label Partners
- Roadmap To Getting Started With Client Sales
- Reminder Of Academy Trainings Available To Partners
- How To Use Our Senior Directors For Strategy, Sales and Campaign Execution
How To Build High Producing Google Ads Campaigns – April 1st, 2022
Beyond the world of programmatic display and geofencing marketing is the tried and true Google Ads Paid Search & Paid Social. We run omnichannel advertising campaigns that includes not just geofencing marketing, but also site retargeting, paid search (Google Ads), and paid social. For all of our partners and enterprises connected to Propellant Media, we wanted to show you how we build powerful lower funnel Google Ads campaigns for both our white label partners and direct brands. In this webinar, we covered:
- Introduction To The Propellant Media Paid Search Media Planning Course
- Checklist For Campaign Launches
- Developing Strategy For Google Ads Campaign Strategy
- How To Limit 70% Of Waste Before Launching A Campaign
- Incorporating Into Omnichannel Media
- How We Use Google Keyword Planner To Laser Targeted Campaigns
- Why Conversion Tracking Set Up Is Crucial To All Campaigns
How To Market To Diverse Markets Authentically (Black History Month Webinar) – February 24th, 2022
Propellant Media places priority on Diversity and Inclusion in the advertising industry. We believe that the future of advertising will focus on the voices of various minority ethnic groups. Learn how to effectively and authentically advertise from our expert CMO Benny Bennafield in this week’s webinar.
This is what we discussed:
- The Media Tools Available to reach Black, Asian and Hispanic Audiences
- OTT/CTV Audience Usage Information
- Credit Bureau Audience Data
- Interesting Diversity Advertising Use Cases
White Label Partner (CPM Margin Calculator & Google Ads Media Planning Course) – February 17th, 2022
Ever wanted to calculate your margins and determine impressions from clients relative to the CPM’s you pay Propellant Media? Takes you a while to determine how much you would earn versus want to put towards media spend for your clients? We developed a CPM Calculator just for our white label partners.
There will be a lot that we will cover in the webinar including:
- Access To The New Partner CPM Calculator
- How To Calculate Mark Ups & Markdowns
- Updates To The PM Academy
- Access To The New Google Ads Media Planning & Sales Course
The Power Of Omnichannel Site Retargeting – How To Leverage With Banners, Preroll Video & OTT Advertising – Webinar January 26th, 2022
In this week’s webinar, we covered:
- Why You Must Implement Omnichannel Site Retargeting For The Bulk Of Your Campaigns
- How to leverage site retargeting across multiple digital channels including Programmatic DSP Exchanges, Google Display, YouTube, Facebook/Instagram, TikTok, LinkedIn, and OTT Streaming Platforms like ROKU
- How to media plan with site retargeting across your existing marketing media mix
- Ideal Budget Plans For Omnichannel Site Retargeting Based On Current Website Traffic
- The Process For Seamlessly Implementing An Omnichannel Site Retargeting Campaign
How To Navigate The Propellant Media Academy – Webinar November 4th, 2021
In this week’s webinar, Propellant Media explains:
- How We Set Up White Label Partners To Succeed
- The Propellant Media Academy
- Check out the Free Jumpstarter Course In The Interim
- How To Develop Programmatic Strategies For Q4 & Holiday Sales
- The Appropriate OTT/CTV Advertising Tactics By Industry
- New Tactics Available In The OTT Advertising Space
- How To Measure Attribution With OTT Advertising
- How To Incorporate CTV Advertising Into Any Digital Media Plan
How White Label Partners Can Win In Q4 With Proven Strategies – Webinar October 12, 2021
In this week’s webinar, we discussed:
- How Our Analytics & Reporting Allows Brands & Agencies To Scale
- Did A Walk Through Of Our New Propellant Media Academy For White Label Partners Only
- New Tools & Strategies Our Team Is Leveraging For Brands
- Tried & True Geofencing Strategies
- New OTT Advertising capabilities
- Addressable Geofencing (Audience Curation)
- And We’ll Have A Big Ask Us Anything Session As Well
How Restaurant Groups & Food Brands Can Win With Advanced Marketing Strategies – Webinar August 5, 2020
Covid has greatly impacted restaurants and food brands more than any other industry across the country, but still need digital solutions to increase customer acquisition. Learn how restaurant groups are shifting marketing and digital tactics today to other tactics ranging from geofencing marketing and OTT advertising to Facebook and Google Ads.
In this webinar, you will discover:
- How restaurant groups are shifting digital marketing tactics
- New challenges restaurant and food brands are facing in the new normal
- How restaurant groups are tackling those challenges with new digital strategies
- How geofencing marketing & ott advertising are giving restaurant groups a leg up
- Steps to developing the ideal omni channel marketing strategy on a respectable budget
Webinar – Jumpstart Business Development With Geofencing Marketing & Programmatic Display
With the many white label partners we work with, we understand it can be difficult thinking through the process to jumpstart business development efforts. We wanted to create this video mainly to provide reminders on what you get as a white label partners, but to also speak through strategy and process for business development and how we describe as educating prospects. In it, we discuss
In this webinar, you will discover:
- Top Industries To Target For Programmatic Display & Geofencing Marketing
- What you get as a white label partner you can deploy day 1 for business development
- The solutions within the programmatic ecosystem you can share with prospects
- How to create more conversations with existing clients and prospects
- How to even educate prospects on OTT Advertising
Digital Marketing Ideas & Best Practices For Hospitals & Medical Systems – Webinar May 28, 2020
Covid has greatly impacted healthcare and medical institutions across the country, but still need digital solutions to increase patient acquisition. Learn how healthcare institutions are shifting marketing and digital tactics today to other tactics ranging from geofencing marketing and OTT advertising to Facebook and Google Ads.
In this webinar, you will discover:
- How medical practices are shifting digital marketing tactics
- New challenges hospital systems are facing in the new normal
- How healthcare institutions is tackling those challenges with new digital strategies
- How geofencing marketing & ott advertising are giving medical practices a leg up
- Steps to developing the ideal omni channel marketing strategy for today
How Universities Can Utilize Geofencing Marketing In Our New Normal – Webinar May 7, 2020
Covid has greatly impacted universities across the country, but still need digital solutions to increase enrollment. Learn how universities are shifting marketing and digital tactics today to other tactics ranging from geofencing marketing and OTT advertising to Facebook and Google Ads.
In this webinar, you will discover:
- How universities are shifting digital marketing tactics
- New challenges universities are facing in the new normal
- How academia is tackling those challenges with new digital strategies
- How geofencing marketing & ott advertising are giving universities a leg up
- Steps to developing the ideal omni channel marketing strategy for today
Digital Marketing Strategies In A New Normal – Webinar April 23, 2020
Covid-19 has hit many families and companies incredibly hard. But the question for many companies remains should I continue advertising during this time. In this special webinar hosting by The Gathering Spot, we discuss:
- How to leverage digital marketing in 2020
- Strategies Propellant Media utilizes for our own agency
- How to market on a budget
COVID 19 & Marketing In Uncertain Times – Webinar March 27, 2020
We are getting this question often from clients. What should I do during this period when COVID-19 has hit so many companies and individuals? So we have a panel of experts in marketing who can shed some light on the matter and provide points on what companies can do during this time.
We have the following experts participating the Q & A Discussion:
- Chris Dryer (Rankings.io) – SEO
- Nikkia Adolphe (Media Frenzy Global) – PR/Communication
- Benny Bennafield (Propellant Media) – Branding
- Justin Croxton (Propellant Media) – Google Ads/Paid Media
How To Leverage OTT Advertising For 2020 & Beyond – Webinar February 18, 2020
As powerful as geofencing marketing has been for organizations needing direct programmatic advertising solutions, OTT (Over The Top TV) Advertising is experiencing explosive growth. Considering over 85% of households now have a streaming device, the opportunity for smaller and midsize brands and agencies to bring this core solution to their enterprises couldn’t be more prime than it is now.
In this webinar, we discuss:
- What Is OTT & Connected TV Advertising
- Statistics That Make OTT Advertising A Must Have For Brands
- How To Combine It With Geofencing Marketing Campaigns
- How To Strategically Integrate Into Digital & Offline Marketing Campaigns
- Top Verticals Winning With OTT Advertising
- How To Measure Attribution From OTT Advertising (Including Measuring Walk-In Foot Traffic)
Developing Proper Strategy For Programmatic & Geofencing Campaigns – Webinar January 14, 2020
How Propellant Media goes about developing strategy and media game plans for programmatic display and geofencing campaigns. In this webinar, you will learn:
- How to go back to the fundamentals of marketing and the customer journey your companies go through
- The marketing funnel we developed to pick and choose the proper tactics
- Refresher on the programmatic tactics beyond Geofencing you have at your disposal
- How to develop programmatic strategy across multiple industry verticals
- Why programmatic strategy is equally important as programmatic execution
- How OTT Advertising can fit in with Addressable (Household) Geofencing Campaigns
Geofencing Strategy For Retailers/Food Establishments – Webinar July 7, 2019
How Propellant Media goes about developing strategy for retailers with a brick and mortar location. In this webinar, you will learn:
- The retail industries that thrive with geofencing marketing
- How to think through the customer journeys of individuals shopping for your products and services
- How to pick the right locations to geofence
- How to measure foot traffic to your location from geofencing marketing campaigns
Agents Of Change Conference (What Is Geofencing Marketing) – November 2018
Agents of Change is a forward thinking conference for innovators and marketers brining cutting edge solutions and ideas to the masses. In my talk, I discuss the nuances of geofencing and how it’s a sensible tool utilized by Fortune 500 companies.