Book A Higher Education Marketing Demo With Our Team
In the marketing discovery calls, we discuss how geofencing can work for you, CPM & Pricing for geofencing marketing, The process of geofencing, how we partner with agencies as well as direct brands.
10,000’s Of Marketing Leads & Student Applications…Across Many Institutions
Understanding Digital Strategy For State & Public Institutions
The nuances and budgetary constraints public universities face are real factors in online marketing. At Propellant Media, we understand the unique challenges public universities face. Whether it’s for the undergraduate departments or graduate admissions, we’ve partnered with a number of public universities to drive enrollment or fulfill on various marketing initiatives including
- Institutional Brand Positioning
- Departmental Media Planning
- Analytics & Reporting Implementation
- Transfer Student Enrollment
- Landing Page & Conversion Rate Implementation
- In-Market Search & Digital Advertising
- CRM Student Retargeting
- Student Lead To Application Digital Channel Reconciliation
Our team goes at great lengths to map admissions and enrollment directors marketing and departmental objectives with the advertising strategy.
Unique Digital Solutions That Truly Attracts Students To Your Public Institution
The standard Google Ads & Meta Ads campaigns are not enough to drive student enrollment. Public & State Institutions need full funnel strategies that include multiple channels to bring awareness, maximize student engagement, and push student leads.
Several of the channels we leverage for colleges and universities includes:
- Google Ads & Microsoft Ads
- Google Display
- YouTube
- Meta (Facebook & Instagram)
- X (Formerly Twitter)
- Snapchat
- TikTok
- Programmatic Display
- Geofencing
- OTT/CTV Advertising
The digital channels that we focus on do matter….but the best part is we can track both online and offline traffic to your institution and your website, thus better understanding your true ROI.
Testing New Digital Strategies Unique To Academic Institutions
Propellant Media’s latest technology in Geo-Fencing Technology targets prospective students who attended specified schools or events with the most precise temporal geo-targeting solution available. By building a custom polygon around the event center, we can begin serving Ads to the mobile devices of those users from the time they enter our geo fence for up to 30 days.
Ideal Locations Including:
- Other Academic Institutions
- School Tours
- Event Your Primary Student Targets Frequent
- Feeder Schools & Nearby Highschools
- Malls, Movies, Libraries
- Places Where Students Frequent In Your Town
We can even track those who saw your Ads and then came back to your school. Learn more about our Conversion Zone Tracking.
See How We Drive $10 Cost Per Student Leads For Academic Institutions
Higher Education Case Studies
Marketing Problems We Solve
- Student Lead Reconciliation – We can leverage most university CRM platforms and tie student enrollment back to digital channels so we’re optimizing campaigns based on student applications and enrollment. Not solely student lead flow.
- Target Competitor Campuses – Consider geofencing marketing as a tool to build institutional awareness and drive transfer student engagement.
- Analytics & Reporting Dashboard – Maintain a reporting dashboard that rolls up all your marketing channels and share overall cost per lead as well as CPL at the digital channel level.
- Lower Funnel Channel Optimizations – Hyper focus optimizations with lower funnel channels such as Google Ads, Meta, LinkedIn, and Site Retargeting to drive in-market student leads to your university.
ABL… Always Be Learning
View Our Latest Higher Education Marketing Webinar
From our industry and product specific webinars to our Partner Academy Course available to our higher education clients, we take education seriously….not just in academia, but also in sharing best practices with marketing teams. Education only allows us to ask the right questions to uncover more ROI opportunities for brands. And we make it available to you.
Digital Execution Process For State & Public Institutions
1
Digital Analysis
This forms the basis of your digital needs so our team can understand your ideal student profile, your institutional goals, any existing advertising and marketing you’re doing, and how we can develop a digital plan of action.
2
Creative Development
What will you say when you show up? That question matters more than anything. Here we take your messaging and build Ads around it.
3
Campaign Development
From demographic targeting, geographic, and behavioral targeting to campaign objectives, we will build a granular campaign to reach your target audience.
4
Analytics/Reporting
Now we can pull all our advertising into a clean reporting system that you can easily review and dissect.
5
Optimizations
After running the campaign for 1 – 2 weeks, we start our optimization process with split testing ads, changing targeting parameters, and checking CPA goals.
24/7 Dashboard Analytics Reporting
Don’t wait a full month before you receive robust reporting. Get it 24/7. Tracking online conversions (form submissions and sales) is one thing. But measuring offline conversions is something that couldn’t be done before until now. We are able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).
If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals. Learn more about our conversion zone tracking capabilities.
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.
Why would you not want to be in front of those active buyers? We can get your company ranked.
Fill Out the contact form or call us at 1 (877) 776-7358.