Book An Academia SEO Demo With Our Team
In the marketing discovery calls, we discuss SEO, Our Process For Execution, Our Pricing, and how we operate.
Local Search (SEO) For Academia
If you are a local college with local and regional college locations, local search is critical to capturing organic traffic relevant to your academic institution. We have a defined process that ensures you are showing up as often and as frequent as possible. Our process ensures you are competing with your local competitors:
- NAP (Name, Address, Phone Number) Consistency
- Reviews (Social Proof Matters)
- Google My Business Page
- On-Page Optimization
- Technical SEO (Crawlability, Site Speed)
- Link Building
- Content Marketing
When our team is implementing all of these areas of local SEO, the phone calls and leads gradually increase. See how we really approach local search for single and multi-location universities.
National Enterprise SEO
No longer are we competing at the local level in or around your city. Now, we need to get you ranked for the national broad based keywords. But no worries, we have worked with small brands that are now ranking number 1 on Google, going toe-to-toe with multi-national organizations with big budgets.
Our philosophy to national SEO is content + outreach = big wins. But in case you’re curious, here’s our standard SEO approach to national SEO:
- On Page Optimization
- Technical SEO
- Link Building
- Content Marketing
All of these aspects of SEO are required to grow your search rankings. Without technical seo, you could face a predicament in which your website is not being indexed properly. Or with on page seo, you’re not optimizing your website for the proper keywords.
“93% of online experiences begin with a search engine whether it’s Google, Yahoo, Bing or some other search engine.”
The good news is at Propellant Media, our focus on producing great content coupled with an effective SEO strategy is what ultimately impacts our clients’ listing results. We are your modern PR digital agency. By educating our clients on what makes Google’s Algorithm tick, we can pull the levers that have the greatest chance of producing higher rankings and more relevant search traffic for our clients. Here are a few of the SEO services we provide:
- Targeted Content Creation
- Extensive Technical SEO (Site Speed Enhancements, 301 Redirects, 404 Broken Links)
- Ongoing SEO Quick Win Enhancements
- Link Building “Earning” Services
- Content based links
- Digital PR
- Link Reclamation
- High Powered Directories
- Partnerships
- Link Magnets
- Guest Blogging
SEO Management Process
1
SEO Audit
Here we perform a deep dive into your account to get a sense of what opportunities we can take advantage of. We also better understand your business objectives here.
2
Keyword Research
It’s time we deep dive into the various keyword opportunities that will translate into targeted increased traffic.
3
On Page Optimization
First stage is checking on page signals ranging from title tags, content, and meta descriptions to ensure we’re relevant.
4
Technical SEO
Are we searchable and can we get crawled by the search engines? If not, we cannot rank for keywords. That’s why we place an emphasis here (Site Speed Enhancements, 301 Redirects, 404 Broken Links).
5
Link Building
Links to your website is the biggest factor in ranking. From influencer outreach to content development, our team has an array of strategies ready to go.
Granular Analytics SEO Reporting
This is an area we love to talk about. With analytics, we can determine what’s effective and what’s not and turn ineffective campaigns into positive ROI campaigns for our SEO clients. You will receive regularly reports highlighting the most important functions of your SEO and we will report on everything from Rankings, Google Webmaster Tools, all in one dashboard.
Google currently holds 80.5% of total search engine market share (up from 65.5% in January 2016).
57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
Search Engine Optimization remains a critical channel for brands and organizations that want to connect with active searchers.
Why would you not want to be in front of those active buyers? We can get your company ranked.
Fill Out the contact form or call us at 1 (877) 776-7358.