Challenge
An optometry clinic wanted to promote their six store locations. They hoped to capture more market share from their competitors and ultimately increase sales. They enlisted the help of Propellant Media to increase brand awareness and precisely target consumers interested in eye wear.
Solution
The Propellant Media Team developed a comprehensive strategy of site retargeting at the keyword level and geo-optimization. With quick learning from campaign launch, our team and multivariate algorithms optimized keywords and blacklisted specific domains to more precisely target consumers.
Result
Through multiple tactics and optimizations, our team achieved a CTR of 0.15%, exceeding the industry average of 0.1%. More importantly, the eyewear company drove over 60 store visitors over that one month period, utilizing our conversion zone tracking to measure foot traffic.
