See How Geofencing Marketing Could Work For Your Institution
We execute higher education marketing campaigns in Google Ads, Facebook, LinkedIn and other programmatic channels. But geofencing and ott advertising is what we lead with as an education marketing agency.
Our Geo fencing and addressable (household) geofencing technology can give advertisers and universities the competitive edge they’ve been looking for and that none of their competitors are using. See mobile location based advertising in action:
- College Events
- Competitor Universities
- SAT/ACT Test Locations
- Collegiate Sporting Events
Book A Higher Ed Marketing Demo With Our Team
Gain access to our exclusive geofencing marketing and programmatic display webinar after booking a meeting with our team.
In the marketing discovery calls, we discuss how geofencing can work for you, pricing recommendations for geofencing marketing, the process of geofencing, how we partner with agencies as well as direct brands.
You’d Be In Great Hands. These Clients Are
Many Ways To Use Geofencing Marketing
Buildings
Tradeshows & Events
Households
Competitors
How Geo fencing Advertising Works
- A virtual geofence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.
- When people enter the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.
- As the user visits various apps downloaded on their phone (Angry Bird, Weather Channel, Emoji Keyword, Words With Friends) or browses the internet on the mobile browsers, they begin to see ads from said advertiser.
- User can see those Ads for 1 day and up to 30 days after he/she has entered the geo fence.
- Via what we call geoframing, we can even reach users who have visited those same locations in the past two years.
Geo fencing marketing is the perfect solution for people that want to target a group of people attending a specific event and get more reach out of their ad spend rather than simply zip code targeting or city-wide targeting beit New York, Chicago, Washington DC, Los Angeles, Miami FL, or even Atlanta, GA.
Location Based Advertising (Geo-fencing) For Higher Ed
Our Beacon Free geo fencing technology allows companies to target people based on their physical activities. We can build your geofences where your customers are, not where you want them to be.
Whether it’s a particular event or a physical building you want geo fenced, this can be a powerful mechanism to serve ads to individuals based on their physical location.
Is my advertising producing actual walk-ins to my academic institution?
Our geo fencing technology can even track those who have seen your ads and determine if they walked inside and tour your campus. Conversion zones are a powerful means to track your online advertising to offline conversions (meaning those people who physically went to a particular location as a result of seeing your Ads).
Learn more about geofencing and foot traffic monitoring.
Target 1,000 To 1,000,000 Home Addresses With Laser Precise “Addressable Geofencing“
Do you have a list of customers or business addresses? Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households. By extending the reach, improving the frequency, and providing foot traffic attribution through conversion zone tracking, Addressable Geo-Fencing makes all household and business address targeting efforts more effective through our automated platline geofencing drawing capabilities.
- Highly Precise – Targeting is based off of plat line data from property tax and public land surveying information to maximize precision of addresses being targeted. Up To 90% Match Rate
- Highly Scalable – Up to 1 million physical household and business addresses can be targeted per campaign.
- Provides Foot Traffic Attribution – Conversion Zones can be used with Addressable Geo-Fencing campaigns to track uplift in foot traffic to the advertiser’s location.
- Multiple Creative Formats Available – Advertisers can utilize static ads, video ads, and OTT (i.e Roku) Ad campaigns with addressable geofencing.
- More Precise Than IP Targeting – Addressable geofencing is even more precise than IP Address Targeting, yielding a 90% match rate.
Key Geo Fencing Benefits
- Only Need Location Services of Mobile Device Turned On. NO OTHER REQUIREMENTS NEEDED
- 90% of individuals typically have location services turned on
- Does not require Physical BEACONS
- Location File Import and Export Capability
- Granular Localization via Custom Shapes & Sizes
- Target location visitors or event attendees for 1 day – 30 days
- Serve ads across the 600,000 App’s we have access to
- Retarget customers who visit or commute through any geo-fenced location
ABL… Always Be Learning
View Our Latest Higher Education Marketing Webinar
From our industry and product specific webinars to our Partner Academy Course available to our higher education clients, we take education seriously….not just in academia, but also in sharing best practices with marketing teams. Education only allows us to ask the right questions to uncover more ROI opportunities for brands. And we make it available to you.
In this webinar, we discuss:
- How to build an omnichannel higher education marketing plan
- How to leverage geofencing marketing for higher ed
- Why site retargeting is critical for academic institutions
- Types of creative ads that work best for higher ed
The most advanced location based mobile advertising based on people’s physical activities and the places they go. Our geo fencing technology and programmatic platform allows for advertisers to reach users wherever they go beit your competitor’s locations, your own store front, or events they attend. With our precise polygon tracking, we can target actual buildings (not just entire blocks) where your ideal audience frequents.
The possibilities for hyper local targeting are endless:
- Event Targeting
- Individual Households & Business Addresses
- Sporting & Music Events
- Conferences/Conventions
- Competitor Locations
- Customer Loyalty Programs
- Intersections of Popular Streets
- Sports Stadiums
- Office Buildings
- Malls & Strip Centers
We pride ourselves on our geofencing capabilities. No other technology exists that allows for such granular targeting and audience building.
Geofencing Marketing Case Studies
Geofencing Marketing Campaign Development
1
Digital Analysis
Here we perform a deep digital dive into your company to see how we can leverage programmatic for your business and your business objectives.
2
Creative Development
It’s time we deep dive into the various keyword opportunities that will translate into targeted increased traffic and above industry norm click-through-rates.
3
Programmatic Development
It’s time to begin developing your programmatic campaign from campaign tactic to targeting and even geographic targeting.
4
Analytics
We pull all our programmatic display data into a dashboard and review to begin our process of proactive optimizations.
5
Optimizations
Whether it’s changing targeting, removing domains not performing, or developing better creative assets, we take this part seriously.
24/7 Dashboard Analytics Reporting
Don’t wait a full month before you receive robust reporting. Get it 24/7. Tracking online conversions (form submissions and sales) is one thing. But measuring offline conversions is something that couldn’t be done before until now. We are able to track conversions both online, as well as offline conversions (i.e. those who came back to your restaurant, retail store, desired location).
If you are leveraging our location based technology to directly communicate and reach your desired audience, contact us on how we’d develop a granular campaign tailored to your business and organizational goals. Learn more about our conversion zone tracking capabilities.
“47% of consumers surveyed stated that they would be likely to shop from a retailer that offered promotions when they are nearby. “
“Studies suggest that when a user isn’t surfing the web on his or her phone, he or she is likely to spend 86% of smartphone time using apps.”
Geo fencing can be the key differentiator in your business targeting the audience that matters the most to your company.
Why would you not want to be in front of those active buyers? We can get your company ranked.
Fill Out the contact form or call us at 1 (877) 776-7358.